Amazon Now Delivering Martha Stewart Meal Kits

By Gordon Dickson
Fort Worth Star-Telegram

WWR Article Summary (tl;dr) The relatively new meal kit industry is exploding in popularity nationwide, with companies such as Blue Apron advertising heavily in major cities. Now Martha Stewart is teaming up with Marley Spoon to get in on the game.

Fort Worth Star-Telegram

Amazon is joining forces with lifestyle entrepreneur Martha Stewart to take a bite out of the fast-growing meal kit delivery industry.

The companies announced Tuesday that they are now offering delivery of Martha & Marley Spoon meal kits in Dallas-Fort Worth.

The kits are sold as part of the AmazonFresh service, for which Amazon Prime members pay a $14.99 monthly fee in return for unlimited free home delivery of grocery orders over $40.

The relatively new meal kit industry is exploding in popularity nationwide, with companies such as Marley Spoon, Green Chef and Blue Apron advertising heavily in North Texas and other major cities.

It is so important to cook wholesome, delicious, healthy dinners, and I believe people will enjoy the nutritious and seasonal recipes offered by Martha & Marley Spoon, coupled with the flexibility and convenience of AmazonFresh.

Martha Stewart
Here’s how it works: Customers select which meals they want and place an order online. A box of pre-measured ingredients is then shipped to their home along with a recipe card with instructions on how to cook the meal.

Meal kits typically cost $10 to $13 per serving — so it’s not cheap. But they are attractive to those who want to cook meals with fresh, often organic and sometimes hard-to-find ingredients, but don’t have the time or inclination to hunt them down in a supermarket.

On Tuesday, a quick check of AmazonFresh showed at least six Martha & Marley Spoon meals for sale to customers in a Fort Worth ZIP code. Among them were chicken soup with sweet potatoes, collards and quinoa, as well as hanger steak and baked onion rings with celery salad.

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