Summer Reading Suggestions For The Entrepreneur In All Of Us

By Ann Marie van den Hurk
Lexington Herald-Leader

WWR Article Summary (tl;dr) PR pro Ann Marie van den Hurk shares her best picks for summer reading.

Lexington Herald-Leader

It is finally summer and time for some vacation away from the office. It feels good, doesn’t it?

For many of us, this time includes a goal to disconnect from our digital devices. It’s a big goal in our highly digitalized lives where we have all forms of entertainment at our fingertips.

And it’s not easy. In fact, Pew Research Center observed that 84 percent of mobile phone users believe they cannot go a day without their phone.

There are lots of good titles out there, and since there are varying degrees of an entrepreneur in everyone, here are a few of my suggestions of good reads that might actually teach you a thing or two.

1. “Faster Than Normal” by Peter Shankman. (TarcherPerigee October 2017)
Learning how to harness the ADHD brain for better focus and productivity is the center of the book. About eight percent of adults in the United States have some form of attention-deficit/hyperactivity disorder and is common among entrepreneurs.

2. “Nail It then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation” by Nathan Furr and Paul Ahlstrom. (NISI Institute; First Edition, June 2011 edition)
In every business, we are looking for the next breakthrough or innovation. The book provides a step-by-step process that focuses on selecting the product, saving time and conserving money.

3. “The Startup Checklist: 25 Steps to a Scalable, High-Growth Business” by David S. Rose. (Wiley, April 25, 2016)
This book assumes you have no prior experience in building a business. Rose breaks it down to the fundamentals and goes from there allowing the reader to learn the basics and beyond.

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