By Muhammad Riaz Usman
Khaleej Times, Dubai, United Arab Emirates
WWR Article Summary (tl;dr) “MakookyWorld” is a children’s edutainment platform including an interactive app and a Youtube channel with Arabic stories and songs for preschoolers.
It is estimated that more than 420 million people around the world speak Arabic, making it one of the most spoken languages.
But Sarah Abdullah, founder and chief writer of MakookyWorld, realized that Arab children are more attracted to international content rather than their own language.
She feared that exposure to other languages might keep them away from learning proper Arabic, especially in the early age when they need maximum input in their own language.
Her entrepreneurial skills and passion for education led her to launch the MakookyWorld focussing on the requirements of modern world’s Arab children.
MakookyWorld is a children’s edutainment platform including an interactive app and a Youtube channel with Arabic stories and songs for preschoolers. It offers modern educational content that focuses on imagination and creates a magical world for a child.
“Arab children are attracted to the international content because of its high production quality. The idea was to fill a big gap in the market with stories and songs that speak our language, our ideas, with great quality and most importantly being imaginative without it being imported,” Sarah explains.
“The most important point today is the ‘type of content’ we provide and the ease by which the users can stroll through our app. We offer stories that are inspirational, motivational and educational with the element of entertainment so that kids can stay engaged. We also produce our own content which gives us the ability to always stay true to this one world created by Makooky, our central character,” she continues.
Sarah claims that MakookyWorld covers the entire GCC region, Levant and Egypt. “We are receiving positive feedback on the content we offer. Be it songs, stories or eventually games, kids need to read and listen to stories that they like in their own language. As long as we keep the interest of our kids at the heart of Makooky, I believe we can only head in the right direction,” she says.