Boho Pretty Fashion Truck Sets Up Camp Inside Local Mall

By Lincoln Wright
South Bend Tribune, Ind.

I watched many shoppers at University Park Mall this week stop in their tracks when they saw the Boho Pretty Mobile Boutique.

I did the same thing — I guess most of us aren’t used to seeing a pink trailer sitting inside a mall.

You’ll find the women’s clothing store set up inside a retro 1970 Shasta RV, with a gold stripe and iconic wings, parked inside the mall near Barnes & Noble through March. The mobile boutique, which travels to a variety of locations, is the culmination of owners Amber Huber’s and Mary-Catherine Miller’s dream.

The two friends from Goshen had always talked about partnering up, but finally got the chance when Huber moved her family back to the area from Indianapolis a few years back.

The idea of a fashion truck was something, Huber said, she personally had always wanted to do. She previously owned and operated a boutique in Indianapolis, but seeing traveling stores growing in popularity on the coasts, she saw the opportunity to start one in Indiana.

Although they will travel around, this store has some personal connections to the area. Not only are the friends from Goshen, but Shastas have been produced in Elkhart County for years. Miller’s husband also works for an RV company, which came in handy when they needed to gut and rebuild the RV after finding it rusting in a field, Huber said.

Now Boho Pretty — which stands for Beautiful On Her Own — has been in business traveling around, setting up shop for more than two years.

“We have a lot of fun with it,” Huber said. “There’s a really fun social aspect to it.”

And it’s the social side of the Boho Pretty experience I found to be the coolest part. They will literally bring the RV-based store to your house. You can arrange a Boho Pretty party, and Miller and Huber will set up shop in your driveway. They will also work with other businesses, setting up outside their stores and will donate 10 percent of sales when partnering for fundraisers. Hosting a private party will also get you 10 percent of the day’s sales in free merchandise.

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