MARKETING

How Much Is Your Online Data Really Worth?

By Lee Schafer Star Tribune (Minneapolis) WWR Article Summary (tl;dr) Lee Schafer of the Star Tribune takes a look at how many of the tech companies (specifically Facebook) are now faced with the herculean task of balancing privacy with a business...

Some Uber, Lyft Drivers Have A Side Hustle

By Carolyn Said San Francisco Chronicle WWR Article Summary (tl;dr) Some Uber and Lyft drivers are also becoming mobile marketers. Through electronic tablets and billboards, businesses are tapping the drivers to reach a widespread audience of...