MARKETING

5 Clever Ways Amazon Gets You To Spend More

By Morgan Quinn GOBankingRates.com WWR Article Summary (tl;dr) Online retail giant Amazon has pioneered a data-driven strategy for cross-selling and upselling. In fact, Amazon attributes 35 percent of its revenue to cross-selling, and that money is...

Radio Marketers Adapt To Changing Times

By Nicole Norfleet Star Tribune (Minneapolis) WWR Article Summary (tl;dr) Marketing executive Tracy Call says that new digital analytical tools which help place and monitor radio spots have made radio a very efficient form of advertising....