Sweet Success For Student Run Chocolate Company

By Wayne Heilman
The Gazette (Colorado Springs, Colo.)

WWR Article Summary (tl;dr) “Chica Chocolates” a candy company marketed to help women ease monthly menstrual and hormone cycles was the big winner at this year’s “Big Idea” competition. The contest is designed to promote innovation and entrepreneurship among Colorado College’s 2,000 students.

The Gazette (Colorado Springs, Colo.)

Chica Chocolate, which makes chocolate truffles infused with Chinese herbal remedies, may have been second banana in last year’s Colorado College Big Idea competition, but the student-run company wasn’t second to anyone Thursday.

After winning $10,000 last year, Chica landed another $25,000 for winning the business-plan pitching competition that the company will use to expand its management team, set up a kitchen in Boulder to research formulas and start building inventory, said Cassidy Lam, a Colorado College junior who started Chica with Elise Morgan, a University of Colorado at Boulder student. The chocolates, which are marketed to help women ease monthly menstrual and hormone cycles, are sold on a subscription basis at $29.99 a month.

“I feel elated and validated,” Lam said after the five-judge panel chose Chica over four other finalists. “It was different from last year, when we were asking the judges to believe in our idea. We feel validated because we have been actively working on this project and we have run into some challenges convincing customers this is something they need. I knew that insecurity is part of the start-up process, but I didn’t realize how strong those feelings would be.”

Raw Sauce, headed by CC seniors Alex Harros and George Fowlkes, won the $15,000 second-place prize to help them expand production of their chili sauce made from fermented produce as well as further develop the brand through expanded marketing efforts to reach its goal of selling 12,000 bottles at $8 each during the next year. The company, which has sold about 80 bottles of the sauce, wants to develop local sources for the produce and eventually grow its own through hydroponic agriculture.

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