How To Choose The Best Social Media Channel For Your Business

By Ann Marie van den Hurk
Lexington Herald-Leader

WWR Article Summary (tl;dr) When it comes to social media, the choices can be overwhelming. There are however, ways to get organized and focused as you tackle content creation and networking.

Lexington Herald-Leader

Choosing the best way to communicate with customers and prospective customers on social media can be confusing and overwhelming for business owners. But if done right, social media can help grow your bottom line.

Social media websites and applications enable users to create and share content and to participate in social networking. In reality, it is how we communicate today. How many of us would rather send a Facebook message than call someone?

Social media is often just thought of as Twitter or Facebook. However, it includes much more, such as websites, blogs, micro blogs, image- and video-hosting sites, and location-based social sites.

Examples are: YouTube, Foursquare, Instagram and Pinterest. There are hundreds of social media platforms. And while some are focused on the general population, others target niche interests or specific countries.

There is a platform for everyone and everything. Here are the top sites that can help your business, along with the number of users they currently have:

Facebook _ 1.71 billion users
YouTube _ Over 1 billion users
LinkedIn _ 450 million users
Instagram _ 400 million users
Twitter _ 320 million users
Pinterest _ 100 million users
Snapchat _ 100 million users

THINK LIKE YOUR CUSTOMER
Most everyone is on some social media platform, and the average Americans uses five. Most likely, your customers are on the same platforms as you.

Think about it: What’s the first thing many of us do when we wake up? We check our smartphones. We check Facebook and Instagram. Right? That’s what your customers are doing, too. According to Pew Internet Research, two-thirds of all Americans use social media. We are a social media-obsessed culture. It is woven into how we communicate on a daily basis.

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