On The Road With The Fashion Lane Truck

By Jill Moon
The Telegraph, Alton, Ill.

WWR Article Summary (tl;dr) Andrea Abbott and her cousin, Stephanie Bond are rolling out their own mobile Fashion boutique called the “Fashion Lane Truck.” The company sports the tagline “We Bring The Fashion To You.” From shirts and shoes to dresses and purses, these stylish women are on trend.

ALTON

A girls’ trip to Mexico helped solidify a partnership for a fashion-on-the-go mobile boutique.

“Sitting in the pool, I was telling my cousin about the Fashion Lane truck that I would love to buy,” entrepreneur Andrea Abbott recalled. “She lives in Dallas, Texas, and had never heard of such a thing. We talked about it all weekend long and together we knew this was something we had to do.”

The Fashion Lane will hold its public debut from 10 a.m. to 5 p.m. Saturday, Oct. 14, at the Gift Box, 300 E. Broadway, in Alton.

Abbott, no stranger to innovative approaches to retail, owned the Gift Box in Alton. She planned to be a more-at-home mom, but when she hosted the Fashion Lanewith its former owner at the Gift Box three years ago, she already wished she had the Fashion Lane then.

“I had the Fashion Lane truck come to the Gift Box three years ago to do an open house for me,” she said. “I totally fell in love with the truck and the idea.”

The owner was soon to give birth to her fourth daughter and she chatted with Abbott about how she would keep the “truck” in business. Fast forward to about two weeks ago, and Abbott saw that the truck was for sale.

“I mentioned that if she ever wanted to sell, to let me know,” Abbott recalled. “One day, I opened Facebook and there it was, the previous owner had posted on her Facebook page that she was quitting and selling the truck. I contacted her immediately.”

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