The Dallas Fundraiser With The Magic Touch

By Cheryl Hall
The Dallas Morning News

WWR Article Summary (tl;dr) Meet the powerhouse woman behind the fundraising efforts of the United Way in Dallas. No task is too small for Jennifer Sampson who is knocking the ball out of the park in raising funds for the organization.

The Dallas Morning News

Jennifer Sampson is on a roll.

Since taking over the helm in 2011, the 47-year-old CEO of United Way Metropolitan Dallas has turned a troubled nonprofit into a philanthropic powerhouse.

She’s helped bring in more than $400 million in donations, enlisted a series of global CEOs to head the annual fund drive, secured the high-profile support of Cowboys great Troy Aikman and launched a bold $100 million endowment campaign.

But she keeps her family at the top of her priority list.

That means days that typically start at 4:45 a.m. and end after midnight.

Last week, in the midst of meetings with potential major donors, strategic planning sessions with staff, a luncheon with key supporters and a trip to Orlando to give a presentation, Sampson ran carpool for her fourth-grade son, Hilton, attended his baseball and basketball games, went to his daytime choir and piano performances and had morning coffee with other moms to talk about what to expect when their sons move from lower to middle school at St. Mark’s School of Texas.

She also managed to squeeze in an early morning session with her personal trainer and attend two evening events.

Her crowning achievement was making guacamole and quesadillas for Hilton’s Spanish class festival with the help of her trial attorney husband, Ed,

A world-class juggler would have been impressed.

On Tuesday, Sampson and United Way announced that another two prominent Dallas families had kicked in a million bucks apiece to the recently created nonprofit’s endowment.

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