Dating App Coffee Meets Bagel Gives Control To Women

By Trisha Thadani
San Francisco Chronicle

WWR Article Summary (tl;dr) “Coffee Meets Bagel” is a dating app that promises to give women all the control.

San Francisco Chronicle

Founded five years ago by three sisters, the San Francisco company has raised $11 million in funding and claims responsibility for thousands of relationships.

Users can either subscribe or pay for more matches as they go.

How it works: Each day at noon, men receive a number of women’s profiles — known as “Bagels” — that they can either like or pass on. Then, Coffee Meets Bagel selects the potential matches for women from the men who express interest.

Ladies then choose who they talk to based on the men who have indicated that they would like to chat.

CEO Arum Kang said the company could be trending on startup database Crunchbase because the holidays tend to be the app’s “busy season.” The company also released a feature in November that allows users to record themselves answering questions like: “What was your holiday meal?” and “What is your New Year’s resolution?”

“Online dating is heading in the direction where people want to feel like they can connect with someone” on the service, Kang said. “Things like video can really help people achieve that goal.”

But, she said, there’s one problem: Women have been slower to adopt the video feature than men. Kang said her team is trying to figure out how to make women feel more confident in front of the camera.

“It continues to fascinate me how women and men behave so differently and interpret things differently,” she said. Because of these discrepancies, she said, “We continue to focus on our female experience.”

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