E-Commerce Still In Very Early Stages, Money Manager Says

By Kathleen Gallagher
Milwaukee Journal Sentinel

WWR Article Summary (tl;dr) Interesting look at the growth and future of e-commerce. As e-commerce grows, more location-based offerings, for example, will alert commuters when the nearby Starbucks is offering a 50-cent discount on butterscotch lattes. And better data and analytics will help deliver to someone buying Burpee seeds news about the extraordinary new gardening tool from Holland.

Milwaukee Journal Sentinel

E-commerce, which involves transactions that take place over the internet, may seem like a well-established part of the shopping experience.

But it’s actually still in its early stages, said Brian Beitner, managing director and managing partner of Boulder, Colo.-based Chautauqua Capital, which was acquired in January by Milwaukee-based Robert W. Baird & Co. Inc.

“It’s a powerful trend, and it’s got a long way to go,” said Beitner, whose firm manages the Chautauqua International Growth Fund and the Chautauqua Global Growth Fund, launched by Baird Funds in May.

With the growth of internet transactions, certain companies are well-positioned to benefit, Beitner said.

As e-commerce grows, more location-based offerings, for example, will alert commuters when the nearby Starbucks is offering a 50-cent discount on butterscotch lattes. And better data and analytics will help deliver to someone buying Burpee seeds news about the extraordinary new gardening tool from Holland. Better data will even alert fans after a Green Bay Packers game that there’s a new Clay Matthews jersey available.

“As ridiculous as it sounds, it’ll work because it’s only after Clay has a good game that people want to buy a jersey,” Beit-ner said.

Amazon.com Inc.(AMZN, $725.54), Seattle, sells a wide array of consumer products online and has a cloud computing operation called Amazon Web Services. Its extraordinary advantages in e-commerce have paved the way for its web services business, Beitner said.

“Given their prowess in e-commerce, they’ve built state-of-the-art, ahead-of-the-competition data centers and have made them available to outside customers,” he said. “They have an extraordinary, compelling cloud computing offering.”

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