E-Commerce Workshop Aims To Grow Las Cruces’ Digital Footprint

Las Cruces Sun-News, N.M.

WWR Article Summary (tl;dr) An e-commerce workshop set to take place in New Mexico will focus on understanding the e-commerce landscape and the five essential things needed to get an online store off the ground. The sessions will focus on how to market an online store using digital tools like MailChimp and Facebook Ads.

LAS CRUCES

After years of providing marketing training around the country, Leah Messina, owner of Sinuate Media, will be hosting an e-commerce workshop in Las Cruces.

Designed for small business and start-ups that want to take advantage of the tremendous growth of e-commerce, participants will learn how to effectively run their own online store. The two-part series will take place from 10 a.m. to noon and 1 to 3 p.m., Oct. 14 at the DACC Workforce Center, 2345 Nevada Ave.

According to the National Retail Federation, online retail is expected to grow 8-12 percent this year, up to three times higher than the growth rate of traditional bricks-and-mortar retail industry.

“For entrepreneurs and business owners that have been considering launching an online store, now is the time,” Messina said. “We’re excited to offer a workshop designed to help our local economy find new revenue streams and launch their products and services nationwide.”

The morning session of the e-commerce workshop will focus on understanding of the e-commerce landscape and the five essential things needed to get an online store off the ground. The afternoon session will build upon that, focusing on marketing the online store, emphasizing how digital marketing tools like MailChimp can drive online sales and Facebook Ads can target specific customers.

In addition, each participant will take away actionable items to put to immediate use, receive take-home training material, and receive one hour of email support post-workshop.

“This two-part e-commerce workshop is focused on developing strategies to sell to anyone, anywhere, and anytime,” said Messina. “Anyone with an interest in starting an online store can start here. We break it down into easy-to-understand, easy-to-implement pieces.”

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