Entrepreneur Ditched Lucrative Corporate Career For Cookie Company, Cafe

By Neal St. Anthony
Star Tribune (Minneapolis)

WWR Article Summary (tl;dr) Tina Rexing worked nearly 20 years in business analysis and technology for Thomson Reuters, Northwest Airlines and Target, before she swore off corporate life and a $100,000-plus compensation package to launch her baking business.

MINNEAPOLIS

Tina Rexing owns T-Rex Cookie Co. and bakery-restaurant in Minneapolis.

“I work seven days a week, but the business is only open six,” quipped Rexing, who volunteered for this duty.

Rexing is an irreverent, driven embodiment of the female- and minority-led wave of small business owners rebuilding old commercial arteries. And her business, which employs 15, has achieved positive cash flow.

Based on this past fall’s revenue run rate, sales could increase up to 20 percent in 2017, topping $200,000. That also means she could pay herself, after two years as a solo entrepreneur.

Rexing, 44, who emigrated from the Philippines as a girl, is a veteran baker and State Fair ribbon winner.

The late-blooming entrepreneur is an economics graduate of St. Olaf College who worked nearly 20 years in business analysis and technology for Thomson Reuters, Northwest Airlines and Target, before she swore off corporate life and a $100,000-plus compensation package to fly solo.

Rexing, married to an IT professional and the mother of two, had considered launching a cookie career for a few years but was daunted by the uncertainty and risk to her family. Until she hit the corporate jailbreak moment.

“One day in November 2014, I went home and told my husband I’d quit,” she recalled with a laugh. “He thought it was just a midlife crisis, along with the tattoos. I’d had it. I’d gone from Target to Bluestem Brands for six months, and I’d already had four bosses and three jobs.”

Rexing incorporated T-Rex Cookies in January 2015.

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