Entrepreneur Finds Success With Innovative Outdoor-Gear Business

By Jordyn Grzelewski
Vindicator, Youngstown, Ohio

WWR Article Summary (tl;dr) In 2016 Kelli Jones launched “Noso Patches”, a company that produces fashionable adhesive patches to cover rips in nylon gear.

YOUNGSTOWN

A few years ago, Kelli Jones was out hunting when she hopped a fence and ripped her brand-new — and expensive — Patagonia jacket.

“I didn’t want to send it back to the warranty repair department, because I needed it for that season,” said the Boardman native, who now lives in Jackson, Wyo.

The incident got her thinking. Why wasn’t there a better fix for expensive outdoor gear?

The entrepreneur ran with the idea, and in 2016 she launched Noso Patches, a company that produces fashionable adhesive patches to cover rips in nylon gear.

In less than two years, Noso Patches has grown exponentially.

Jones predicts the business will reach $150,000 in sales this year, up from $20,000 in 2016 and $52,000 in 2017, according to an interview with Outside Magazine.

Jones recently was featured in the May edition of the outdoors-focused magazine, which also lauded Noso Patches as “the best piece of 2018 gear” in a February article.

In his “Gear Guy” column, Outside’s Joe Jackson wrote that Noso stands out from competitors because the patches are made from nylon instead of tape.

“The nylon moves and stretches better with the fabric of your jacket or pack, doesn’t fray at the edges, and stays put through more washes,” he wrote. “Tech aside, the flair that these patches will add to a jacket is probably the strongest selling point. Their bold colors and fun shapes — like lightning bolts and hemp leaves — make them almost more accessory than repair piece. … A tip of the hat to Noso for making environmental friendliness look good.”

Jones, 38, grew up in the Mahoning Valley, and graduated from Boardman High School in 1998. There, she distinguished herself as a swimmer who never lost a race, earning her a swimming scholarship to the University of Toledo.

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