Entrepreneurs Bring Products To Walmart Shelves. Here’s How They Did It.

By Jennifer Lu
The Miami Herald

WWR Article Summary (tl;dr) In spite a case of the nerves, entrepreneur Angela Horevitz, who created “Bakers Sto N Go”, walked away with a deal to sell her carriers for baked goods in Walmart. Horevitz was among 700 companies invited to pitch their products to the retail giant.

The Miami Herald

Baked goods containers that allow you carry stacks of frosted brownies at a time, old-fashioned soaps with natural ingredients and a frozen food line of Hispanic cuisine — these South Florida-born products caught the eye of retail giant Walmart during its fourth annual Open Call, an event that gives American suppliers face time with Walmart buyers.

Fort Lauderdale-based Bakers Sto N Go, Terra Beauty Products in Deerfield Beach and Mi Savor Latino in Medley were among more than 700 companies invited to pitch their products on June 28 at Walmart headquarters in Bentonville, Arkansas, said Twila Brooks, vice president of division merchandise management at Walmart.

All three local South Florida businesses left their 30-minute pitch sessions with deals to sell their products in Walmart stores. Details of the deals have yet to be finalized.

“Our goal is to open up our doors and meet with entrepreneurs … from sole entrepreneurs up to large corporations,” Brooks said. “It’s our way to streamline the process. What better way to give our suppliers to give that answer on the spot?”

Despite her nerves, Angela Horevitz, of Bakers Sto N Go, said that her talk with six Walmart buyers was “the most comfortable meeting” she had ever had.

“I told [the specialized buyer] I was going to be her favorite product in her category,” she said.

Horevitz’s carriers for baked goods come with adjustable shelves, which allows someone to transport multiple pies or cakes safely. She prepared for her pitch by doing market research on baked goods and baking carriers. She then bought Walmart cookies, brownies and bundt cakes that she worked into the demo of her baked goods carrier.

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