Epoch Player/Designer Helps Company Build Its First Women’s Lacrosse Head

By Patrick Kennedy
Star Tribune (Minneapolis)

WWR Article Summary (tl;dr) Emily Plahn is a rare combination in the sporting goods industry: a female engineer who also coaches and played lacrosse.

Star Tribune (Minneapolis)

Epoch Lacrosse is still a relatively small player in the overall market for sports equipment.

But the Roseville manufacturer’s sales have grown 52 percent in the last year, concentrating on high-end equipment for the game.

This year, Epoch decided to expand into the women’s market and immediately selected its “unicorn” product engineer Emily Plahn to co-lead the development of a new head for women’s sticks with industrial designer Evan McDonell.

The new head, called “the Purpose,” had to suit the evolving skills of the women’s game.

“The women’s game has a lot more constraints on their equipment,” Plahn said. “To design within that has been a big challenge.”

Plahn is a rare combination in the sporting goods industry: a female engineer who also coaches and played lacrosse.

Epoch founder and co-owner James Miceli suspects she is the only female product engineer in the lacrosse industry.

Plahn graduated from Centennial High School, where she picked up the game as a junior. She played club lacrosse at the University of Minnesota, serving as team captain and club president in the 2012-13 school year.

Now, she coaches at the youth and high school levels.

“Through coaching and playing I’ve noticed the women’s game is changing, but equipment hasn’t been evolving with it,” Plahn said.

Plahn interned at Epoch in college and joined the company full-time in 2015.

Epoch has been an aspirational brand for lacrosse players, emphasizing that it is “lacrosse gear made by lacrosse players.” From designers to managers and sales professionals, all employees are former or current lacrosse players.

The Purpose is marketed for high-end women’s players and costs $250.

Related News

Leave a Reply

Your email address will not be published. Required fields are marked *