Erika Ettin: How Much Should Dating Cost Me?

By Erika Ettin
Tribune News Service

WWR Article Summary (tl;dr) A study in 2014 by ConvergEx Group, a New York-based global brokerage company, found that searching for love online can actually save you money in the dating phase of the relationship.

Tribune News Service

As a former economist and business owner, I often have a lot of numbers running through my head: revenue and expenses, response rates, conversion rates, and the list goes on.

In fact, that’s how I got into becoming an online dating coach in the first place! I kept a spreadsheet of my own online dating endeavors.

It first started as a way for me not to inadvertently write to the same person twice, but then I was able to calculate my response rate (if I wrote to someone, what was the percent chance that he’d write back?) and my conversion rate (if he did, in fact, reply, did we go out?). Once a numbers person, always a numbers person, I suppose.

Given this analytical nature of mine, as much as I’d like for it to be, much of the dating process simply cannot be measured.

For example, “a connection” or “chemistry” is the wild card, or the intangible. No amount of calculations (I’m looking at you, eHarmony) can predict whether two people will have chemistry or not.

There is one thing that can absolutely be measured, though, and this is how much money gets spent while playing the dating game, both finding the dates and going on the dates.

I used to have this friend who we’ll call Molly, and she had paid for a six-month subscription to JDate, a Jewish online dating site.

Within her first two months on the site, she met someone special. Yahoo! This special someone is now her husband and father of their two children. That sounds like a dream scenario, right? I remember this same friend, Molly, complaining to me about the fact that she had paid for an online dating site for six months when she needed only two.

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