How Eva Longoria Aims To Increase The Supply Of Blue-Collar Apartments

By Andrew Khouri
Los Angeles Times

WWR Article Summary (tl;dr) Eva Longoria is probably best known as a Hollywood actress, however these days the leading lady is making news on a different front. Longoria has long been passionate about issues including healthcare, education and women in business (specifically championing low-income Latina entrepreneurs). Now she has added another cause to her list, “workforce housing.” She recently became an investor in a Turner Impact Capital housing fund that seeks to preserve blue-collar apartment units across the country and ease an affordability crisis that has hit minority communities especially hard.

Los Angeles Times

Eva Longoria has lent her name to numerous causes: diversity in Hollywood, education, the plight of farm workers and low-income Latina entrepreneurs.

Now the former “Desperate Housewives” star is taking up a cause few would think flashy enough for celebrities: “workforce” housing.

Longoria, 41, recently became an investor in a Turner Impact Capital housing fund that seeks to preserve blue-collar apartment units across the country and ease an affordability crisis that has hit minority communities especially hard.

She will also promote and serve as a spokeswoman for the fund led by Bobby Turner, a prominent Los Angeles financier who had a high-profile partnership with former Lakers star Magic Johnson that invested in shopping malls in neglected areas.

The actress said that while soaring rents aren’t the flashiest issue, the high cost of housing negatively impacts other areas that celebrities have more readily tackled.

“If you are spending 50% of your income on rent, you’re not spending on health care, not spending on education, not spending on nutrition and not where it needs to go,” Longoria said. “That directly hits the community I represent.”

Indeed, Longoria’s advocacy for the Latino community, including through the Eva Longoria Foundation, was a major reason Turner said he brought her on — similar to how Johnson had credibility in the African American community through his development of a theater complex in South Los Angeles.

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