THE SHE FACTOR: Blending Aroma And Taste Of Success

By Muhammad Riaz Usman
Khaleej Times, Dubai, United Arab Emirates

WWR Article Summary (tl;dr) Anna Tsfasman founded “Double B” coffee in 2012 in Russia with just three people. Now it operates more than 80 coffee shops in Moscow, St Petersburg and other cities around the world including Dubai.

DUBAI

While working as a general manager at Koffein, a coffee shop chain in Russia, Anna Tsfasman conceptualized the idea of Double B, an international premium coffee brand.

Koffein was similar to Starbucks in terms of concept and its treatment with coffee. At some point, its investors realized that great coffee was not the key issue for a coffee shop and that they should start working with a lower-priced option.

“Then I decided to start a new chain with a very distinctive concept for our market: all types of coffee, tea, signature drinks and croissants,” Anna says.

She founded Double B in 2012 in Russia with just three people. Now it operates more than 80 coffee shops in Moscow, St Petersburg and other cities in Russia, as well as in Prague, Barcelona, Tbilisi and Dubai. Double B is the first Russian coffee company to have entered the global market.

Talking exclusively to Khaleej Times after the inauguration of Double B Coffee and Tea’s first Middle Eastern store at City Walk Dubai, Anna claims that Double B is the first outlet in the emirate that serves the famous Russian coffee drink, Raf.

Raf started as an espresso shot, cream and sugar steamed together, a legendary concoction that has since been adopted by all specialty Russian coffee shops.

Talking about her plans, Anna discloses that she is building a confectionary factory in the UAE with one of the best French chefs, which is expected to be completed this month.

Discussing the UAE’s business environment she says: “We had our ups and downs, but the environment as a whole is very friendly. When you realize the way business is done here, it goes smoothly from there on.”

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