THE SHE FACTOR: A Fashionable Display Of Raw Power

By Muhammad Riaz Usman
Khaleej Times, Dubai, United Arab Emirates

WWR Article Summary (tl;dr) Sunit Bhatia, co-founder and director of “Raw Orange” is working towards being a home-grown UAE startup that provides women across the world with access to trendy fashion.


With over 12 years’ experience in the banking, IT and digital services sectors, Sunit Bhatia, co-founder and director of Raw Orange, has always been passionate about fashion.

Raw Orange is Dubai’s newest online fashion platform that provides the best possible experience to her customers through the company’s products, technology and customer support.

“E-commerce has been at the forefront of my mind for a very long time. This space has huge potential, an abundance of creativity and technology that is evolving every day. Launching Raw Orange, I would say was a combination of my hidden love for fashion, the growing fashion industry in the UAE, and a great blend of my passion for business and e-commerce,” she explains.

Having grown up in Muscat, Sunit moved to Australia for higher education. There she graduated with a bachelor of commerce in IT and went on to pursue a master’s degree in business systems. After completion of her education, she worked in various senior positions in Australia’s IT and banking sectors.

Sunit left Australia in 2014 in favour of the Middle East, making her return to digital communications and commerce at Isher Technologies in Dubai as a managing partner and reigniting a love for online business, before she seized the opportunity to combine two of her passions, digital commerce and fashion, culminating in the establishment of Raw Orange in Dubai.

“Although fast fashion is already a well-established industry, and there are many websites popping up every day that sell trendy outfits online in the UAE, but very few offer the high quality and standards that consumers want and have come to expect. We are filling that gap, providing fast fashion and quality in every single product.

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