THE SHE FACTOR: Making Change Fashionable

By Sandhya D’Mello
Khaleej Times, Dubai, United Arab Emirates

WWR Article Summary (tl;dr) “DIVAlicious” was founded in April 2011 by entrepreneur Vanita Bhatia. Originally it was a small pop-up shop with 10 emerging brands. After a massive turnout, the idea has grown into a series of major exhibitions and fashion shows around the world.


Dubai is emerging as the next global fashion hub as high-end brands are extending their footprints and tapping customers through various e-commerce channels.

In 2018, a number of malls are set to open in the UAE, giving the fashion industry a boost.

The nation brings fashion from the East and West and offers a platform to customers and designers to explore the best.

There are people who travel within the region to Dubai just to shop as the emirate is known to have shopping festivals through out the year, be it Dubai Shopping Festival or Dubai Summer Suprises, stocks clearances, surprise sales and much more. Fashion takes the top spot when it comes to shopping as people in Dubai are spoiled and pampered by having multiples choices at competitive rates.

“Fashion thrives on an eclectic mix of cultures and concepts. Dubai being a global hub fashion gets the boost due to its versatile audience and encourages designers to establish a diffusion of trends, says Vanita Bhatia, founder and CEO of DIVAlicious.

“Dubai also embraces international brands by making it easily accessible for the mixed nationalities residing here. A willingness to buy and an easy access makes Dubai fashionably conscious with a dynamic pace especially with bloggers and influencers being an active force as well. With a mix of various cultures, Dubai has become a socially fashionable hub for everyone. With such a dynamic global hub, fashion is pivotal and a major evolving essence in Dubai. To keep updated, fashion exhibitions like DIVAlicious are easily welcomed keeping in mind the right timing and brands.”

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