Fashion Born Out Of Necessity

By Deepthi Nair
Khaleej Times, Dubai, United Arab Emirates

WWR Article Summary (tl;dr) Fashion entrepreneur Nova Krishnan believes it is her design ethic — to treat each dress/design as a piece of art — that sets her apart from her peers in the UAE.


The lack of Indian customized designers was one of the reasons that prompted Nova Krishnan to launch her eponymous bespoke haute couture label in Dubai eight years ago.

And as they say, there’s been no looking back since.

“Although Dubai has been a fashion hub for many international designers, I saw a huge gap in Indian customized designers here. There seemed to be plenty of tailoring units and multi-designer stores, both of which failed to provide the much-needed guidance of a designer who could help each individual select the fabric that suits their body type and skin tone. I started Nova Krishnan with the sole intention to fill this gap and to stand by the client through the entire design journey while creating a dress,” recalls Nova, who was a former model.

Being deeply involved in the Dubai fashion scene from an early age and growing up in a family of interior decorators made Nova have a natural affinity for colors, arts, and design.

Therefore, she studied interior design and completed her bachelor’s degree from the American University in Dubai.

After college, she was on the lookout for a job in interior design in 2009. However, the global financial recession made it tough for the fresh graduate to land a job.

“Sitting idle was not in my nature, so I decided to start my own business. But, the biggest question remained in what sector? It was my father who suggested I consider doing something in fashion. And I decided to marry my love for colors and design with my passion for fashion and fabrics,” describes the entrepreneur.

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