Female Entrepreneurs Find Success On Instagram

By Alena Maschke
Naples Daily News, Fla.

WWR Article Summary (tl;dr) Several female entrepreneurs share their experiences getting started and yes, thriving on Instagram. The photo-based social media platform has been a terrific and affordable marketing platform for many small business owners.

Naples Daily News, Fla.

When a customer first suggested she open a professional Instagram account, Ylianne Maldonado was hesitant.

Hashtags, handles and filters seemed a little obscure. “What’s that? I’m not a tech person,” Maldonado responded.

Today, her professional Instagram account Nails by Ylianne has over 21,000 followers from all over the world, eager to see her extravagant nail designs.

“In our industry, having that kind of following is like being a superstar,” Maldonado said.

After having an account on the photo-based social media platform for a year, Maldonado began posting more regularly, and the results startled her.

In November 2015, around the same time she started using the app more frequently, Maldonado opened her first salon in a nondescript strip mall on Radio Road in East Naples. Within a year, her business outgrew the small space.

Earlier this year, Maldonado opened a full-service salon in the same building, with space for massages, facials and pedicure chairs.

Maldonado still sits in a small front room where she greets her clients and does what she is now famous for: intricate floral designs, rhinestone-encrusted acrylics, shimmering metallic colors.

Maldonado is confident that her active Instagram account played a significant part in the explosive growth of her business.

“If it wasn’t for the clients that I found there, I probably wouldn’t have grown so much,” she said.

Christin Russo, 28, agreed. “That’s how I found her, I saw her on Instagram first.”

Russo has been a regular client of Maldonado’s ever since. She even brought her mother to the salon.

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