First-Time Alabama Parents Launch Baby Swaddle Startup Amid Safety Concerns

By Lucy Berry
Alabama Media Group, Birmingham

WWR Article Summary (tl;dr) Miriah Brink and her husband, Adam launched “Southern Swaddle” which produces baby blankets after Miriah read a few bad product reviews on the market. Unlike many companies that import fabric from outside the U.S., “Southern Swaddle” uses a breathable, moisture wicking material made domestically.

Alabama Media Group, Birmingham

Every first time mom-to-be worries about making the best decisions for her baby.

Should we choose a doctor or midwife? What kind of crib and car seat should we use? Is the swaddle blanket we received at the baby shower safe enough?

Miriah Brink and her husband, Adam, always wanted children, but when they learned they would be parents this fall, it came as a surprise. Miriah, who is pursuing a second degree in general business from the University of Alabama, is due Nov. 12 with a baby girl and the time cannot pass quickly enough.

The Shoals couple recently launched a company so they can spend more time with their daughter, but also to give back and create positive change within the community. Their focus? Handcrafted, Alabama-made swaddle blankets.

The inspiration behind Southern Swaddle came after Miriah read a few bad product reviews about blankets that were inconvenient or causing safety issues with little ones. Miriah, who also prefers to buy made in America products, said it was nearly impossible to find a manufacturer that fit the bill.

“I was discussing my concern with Adam when he suggested that we just try and sew our own,” she told AL.com. “We decided that we could research swaddles and come up with a design that would best fit our needs. It started as something we wanted to make for us, but then we thought why keep it to ourselves?”

The Brinks spent a lot of time digging through swaddle reviews during the research and design process. Adam, a search engine consultant for Leapforce, said they were going to develop a smarter pouch swaddle with zippers and Velcro before deciding to keep it simple with a straightforward swaddle blanket.

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