Fitness Studio Expands Again, This Time Digitally!

By Katherine Peralta
The Charlotte Observer

WWR Article Summary (tl;dr) “The Hilliard Studio Method”, a North Carolina fitness studio created by a mother-daughter duo back in 2008, will soon launch a website that will allow users to live-stream the unique fitness classes.

The Charlotte Observer

The mother-daughter duo that started a fitness craze in Myers Park is expanding again — though not exactly in the conventional sense.

Before Christmas, Hilliard Studio Method will launch a new website that will allow users to live-stream classes. Liz Hilliard, who created the Pilates-like workout in 2008, describes the digital growth as a first step in reaching new clients who haven’t taken classes at the studio’s two brick-and-mortar locations.

Hilliard, now 62, started Hilliard Studio Method to help her daughter-turned business partner, Clary, get ready for her wedding almost a decade ago. Hilliard describes the workout as a core-focused, low-impact Pilates-like regimen that incorporates weights and resistance training. It works for people of all ages, Hilliard added.

“That energy (in a live class) is strong, so to be able to put that out virtually, that people can be involved in our studio even if they’re living in Nebraska or something, is a very cool concept,” Hilliard said.

The upscale studio’s virtual growth comes right as Liz Hilliard gets ready to launch her book, “Be Powerful: Find Your Strength at Any Age,” a mantra that’s inscribed in part at Hilliard’s flagship location at 516 Fenton Place in Myers Park. It also comes months after the Hilliards opened their second location in Davidson this past summer.

Hilliard Studio Method has created almost a cult-like following among its clientele — mostly women, many of them working professionals — since its inception. Liz and Clary also already offer about 25 workout classes on DVDs. A single class is $27, according to Hilliard’s website, and access to live-streamed classes will depend on the level of membership users purchase.

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