By Sarah Einselen News editor
Pharos-Tribune, Logansport, Ind.
Phyllis Rossi freely admits she’s addicted to Pinterest.
“It’s like reading a novel. You don’t get off of it,” the local bakery owner said.
Founder and longtime owner of The Dessert Haus Bake Shoppe on North Sixth Street, Rossi has saved 1,901 “pins,” or photos with descriptions, to 42 boards — akin to file folders — on the digital sharing site.
“And most of them are food,” she said.
Like a number of other Logansport residents, Rossi collects recipes, decorating ideas and do-it-yourself cleaning tips via the site. But she’s also turned it into a tool alongside traditional cookbooks and recipe magazines like “Taste of Home” to broaden her business‘s collection of recipes.
Rossi had been decorating cakes for two decades before she opened The Dessert Haus in 1997 in a building built specifically for the bakery and resembling the half-timbered historic architecture seen throughout Germany.
She uses mixes for her cakes — for the most part, anyway — but looked for new cookie ideas regularly. “I collect cookbooks like somebody collects marbles,” she said.
Then, one day last year, her daughter established a Pinterest account on Rossi’s behalf. Rossi didn’t have a picture of herself readily available, so her daughter uploaded a picture of a koala bear as her profile picture. “I like koalas,” Rossi said, shrugging her shoulders and smiling.
Rossi isn’t the only area resident to be on Pinterest. Back in 2012, the PewResearch Internet Project found almost a fifth of U.S. women used the site, which statistics indicate is used overwhelmingly by women. Several fans of the Pharos-Tribune’s Facebook page said they used it for planning various parties, finding hair styles, collecting new dinner recipes and finding ideas for craft projects.
“It’s almost like having this big gigantic encyclopedia,” Rossi noted.