By Sujata Assomull
Khaleej Times, Dubai, United Arab Emirates
WWR Article Summary (tl;dr) Seriously, these sister fashion designers from India have amazing taste. As I combed through the countless dresses that all the big celebrities are wearing, I fell in love with their old Hollywood Glam style. Empowering women to look smart, sophisticated and beautiful…Gauri and Nainika have the right touch.
It’s been over 12 years since the Delhi-based sisters Gauri and Nainika Karan started their label. These two petite siblings, who come from a privileged background, seemed to be living in a fantasy world. Their finish was impeccable, their fabrics full of finesse, and their dresses replete with elegant drama, but the question was “Who is going to wear their designs?”
Their style seemed too Western for Indian women back then. And if desi ladies were going to spend on evening gowns, they would prefer a Valentino, Oscar de La Renta or Marchesa, not a home grown label. But the girls were oblivious to the critics and stuck to their style. Says Gauri, “To us, our styles are the epitome of feminine elegance. No matter what anyone said, we stuck to this belief and worked towards creating a brand that spelled that. We grew up inspired by the master couturiers of the 50s, and they continue to influence our work. As far as critics being lukewarm: we try to see where it’s coming from, reflect on that, and both ignore/understand from some.”
Princess dresses were and have always been a core part of their label. It was just as well, as Gauri and Nainika are now India’s first ladies of the red carpet. Nearly every A-list celebrity in India has worn a Gauri and Nainika, be it Madhuri Dixit or Priyanka Chopra. And their appeal is not limited to the subcontinent alone; American singers Carrie Underwood and Tory Kelly have both worn a Gauri and Nainika on the red carpet at the Grammys in recent years.