Get Active: New Store Makes Active Wear Fashionable

By Jason Smith
The Valdosta Daily Times, Ga.

WWR Article Summary (tl;dr) Two besties have started a business focused on athleisure. It all began when one of the women was searching for a simple pair of leggings.


Kori Daugherty doesn’t like to shop for clothing online.

She said different brands fit in different ways, and ordering clothes online means a long trial-and-error process before finding the right clothing.

Last year, Daugherty was looking for a pair of black leggings, and spent the whole day looking for a good, quality pair. She didn’t want to go online, because of the hassles associated with it.

Later that night while eating dinner with her friend, Angelina Gilbert, Daugherty off-handedly joked they should open a clothing store.

By the end of the night, they agreed they should open a new business in Valdosta: Luxus Activewear.

In the next eight months, they put “sweat equity” into the building they rented at 351 Northside Drive, Daugherty said.

With help from their husbands, the friends built shelving, painted the walls and made other modifications to the building.

“We put every piece of ourselves into this store,” Daugherty said. “Hours and hours of scouring and hand picking. This isn’t just a store for us. It’s our passion. It’s our blood, sweat and, not tears, yet. We did not hire anyone to do any of this.”

When deciding what kind of business to open, they settled on active wear and athleisure wear.

Active wear is typically clothing used to go to the gym, but athleisure wear is clothing that can be worn out or out around town, Gilbert said. She described it as sweat pants or big T-shirts that are still cute and comfy.

Athleisure wear is “active wear that is meant for more than just working out at the gym,” Gilbert said. “You can function in it, but still be active in it, but you don’t have to be in compression.”

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