Getting Talented Mothers Back To Work, A Project Launching In Atlanta

By Michael E. Kanell
The Atlanta Journal-Constitution

WWR Article Summary (tl;dr) The “Mom Project” will try to link interested women with corporate partners, including Invesco, Georgia-Pacific, AT&T and Voya, who will craft whatever training is needed to get moms back into the workforce.

The Atlanta Journal-Constitution

Backed by local money, a group will launch a program next month aimed at bringing talented women off the economic sidelines, giving a boost to the economy and local companies while bolstering household finances.

The Mom Project already offers online help in matching companies and workers, but the Atlanta initiative will be its first on-the-ground effort to train and place women who left the labor force to have and raise children.

The organization hopes to help 50 women return to work in the next year in Atlanta, an admittedly modest beginning, said Allison Robinson, chief executive of the group in an interview with The Atlanta Journal-Constitution. “For us, this is a great place to start. We are hoping that this will be a model for the future.”

The group will try to link interested women with its corporate partners, including Invesco, Georgia-Pacific, AT&T and Voya, who will craft whatever training is needed, she said.

Although based in Chicago, the Mom Project is subsidized by Atlanta-based Engage Ventures, a corporate-backed fund that works with entrepreneurs and a range of “early-stage” companies.

More than 40 percent of accomplished, educated women leave the workforce to have and raise children, “a brain drain” that deprives companies of valuable leaders and dampens economic growth, according to research published by the Harvard Business Review in 2005.

With the unemployment rate low, many companies complain about a shortage of skilled workers. Moreover, the share of working-age Americans in the workforce is nearly 7 percent lower now than it was in the late 1990s, according to the Bureau of Labor Statistics.

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