Glow, On-Demand Beauty Tech Startup, To Grow Outside Birmingham

By Kelly Poe
Alabama Media Group, Birmingham

WWR Article Summary (tl;dr) “Glow” continues to GROW! The on-demand beauty app helps you find the nearest makeup artist, hair stylist or spray tanning professional to come to your home and get you ready for your special occasion.

Alabama Media Group, Birmingham

A house call for hair and makeup is just an app away with a Birmingham beauty-on-demand tech startup. By the end of the year, Glow will expand outside of Alabama for the first time.

Yazmin Cavale launched the Glow app in November. The app works similar to Uber or Lyft, but instead of GPS finding you the nearest cab, it finds uses GPS to find you the nearest makeup artist, hair stylist or spray tanning professional.

After you input the service you want and your location or home address, you browse available beauty professionals sorted by how close they are to you. You can check each professional, read user reviews, and browse photos of his or her work without leaving the app.

“They have a diverse choice of photos, where a woman can go on here and be like, ‘Well I look like that girl, so she can probably do me.’ That’s the whole point, for a client to see somebody’s work and never leave the app,” Cavale said. “What’s great about this is you might find your friend on here, and say, ‘Oh my gosh, my friend used her!”

Then, you see the artists’ availability, request an appointment — as soon as a couple of hours before you need her, as far as several days in advance — and the artist accepts or denies the request.

Cavale grew up in Boston before moving to Birmingham to be close to her mother 12 years ago. She’s been in the beauty industry, primarily doing makeup, for about 17 years, working in places like New York City, Los Angeles and Miami.

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