By Ann Marie van den Hurk
WWR Article Summary (tl;dr) Christopher Barger, author of “The Social Media Strategist” says that stories are one of the ways our brains convince us to trust people. We are wired to receive stories over other information forms, and when executed properly, they elicit trust and good feelings.
The amount of information shared digitally is staggering. In every minute of the day, there are, according to a report by business intelligence firm Domo:
_ 204 million emails sent.
_ 4 million search queries received by Google.
_ 246 million pieces of content shared by Facebook users.
_ 277,000 tweets sent.
_ 26,380 reviews posted by Yelp users.
The deluge of content is overwhelming. Google and social networking platforms are constantly changing their algorithms, making it harder for organizations to be seen by customers without paying for advertising.
Social media has changed how people receive information. Organizations can no longer talk to their customers; they must talk with their customers.
How can a business stand out in this flood of information?
The answer lies in the very old art form of storytelling says Christopher Barger, author of “The Social Media Strategist.”
Storytelling is currently the “it” word in marketing. Everyone wants to tell stories, but most brands are missing the point and creating more noise. It is more than just a buzzword. It is a way to truly connect with organizations and customers.
Barger says that stories are one of the ways our brains convince us to trust people. We are wired to receive stories over other information forms, and when executed properly, they elicit trust and good feelings.
Think about Aesop, who used storytelling as a method to impart a greater message or wisdom. We still know those stories more than 2,000 years later, says Barger.