What Happens When A NASCAR Celebrity Launches A Fashion E-Boutique? Samantha Busch Is About To Find Out.

By Cristina Bolling
The Charlotte Observer

WWR Article Summary (tl;dr) NASCAR wife and fashion/lifestyle blogger Samantha Busch gives us a sneak peek her new online clothing boutique.


There are three career to-dos on the bucket list of celebrity NASCAR wife and fashion/lifestyle blogger Samantha Busch, and she crosses a big one off Thursday as she launches Murph Boutique, an online clothing e-tailer with trendy styles, affordable prices and a range of regular and plus size pieces.

(The other two items on her list? Making a workout video and creating a shoe collection, she says.)

Busch, wife of NASCAR driver Kyle Busch and a celebrity in her own right with 206,000 followers on Twitter, 84,000 on Instagram and a healthy blog following, says she’s been kicking around the idea of a boutique for years but never before felt the time was right.

Followers of her blog, samanthabusch.com, know about the couple’s struggles with infertility (they now have a 20-month-old son, Brexton), and their passion behind the charity they started, the Kyle and Samantha Busch Bundle of Joy Fund, for families dealing with infertility.

Now that her family’s on solid footing, she says, she realized it was time to bring her love of clothes and accessories to the masses.

“I finally feel like I’m at a point in my life where I’m confident to take on such a big task. Before I was scared. ‘What are people going to think? What if people don’t like it? What are they going to say about it?'” Busch said.

“I just think as you get older and mature, you realize it’s not about what other people think, as long as you have the support of family and friends,” she said. “You’ve got to give it a try.”

With the help of a professional buyer, she visited the Los Angeles clothing market late last year to find her debut collection, and Murph Boutique was born.

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