Hemp Taking Off As Viable Product, And Colorado Entrepreneurs Are At The Forefront Of Industry

By Jackson Barnett
The Denver Post

WWR Article Summary (tl;dr) Rianna Meyer is the vice president of operations for “SanSal Wellness’ Veritas Farm” in Pueblo. The farm grows and processes on-site hemp products that include medicinal oils, lip balm and gummies. She is among a growing group of entrepreneurs leading the way in the business of hemp.

The Denver Post

Rianna Meyer doesn’t like talking about herself. When prompted, she ticks off a list of milestones: joining the Air Force, becoming a firefighting captain, finding her way to the Antarctic by way of Thailand. Her words tumble out with quick cadence, ready to talk about her latest adventure: hemp farming.

If she was a record, you would probably want to pick the needle up and play that first part over a few times. Yes, she lived in Antarctica and worked as a firefighter in one of the coldest places on Earth for five years.

Now, she is the vice president of operations for SanSal Wellness’ Veritas Farm in Pueblo. SanSal is an agribusiness wellness company that operates the Veritas Farm from their headquarters in Fort Lauderdale, Fla. The farm grows and processes on-site hemp products that include medicinal oils, lip balm and gummies.

Like with marijuana, Colorado entrepreneurs have been at the forefront of building up hemp as a viable undertaking.

The state cultivates the most hemp out of any state with 30,825 registered acres, according to the Colorado Department of Agriculture. Historically, between 60-70 percent of the registered acres are cultivated.

The state’s mix of a robust agricultural economy, hemp-friendly technology and scientific research on the plant are the key factors for Colorado’s success, said Hunter Buffington, executive director of the Colorado Hemp Industries Association.

“We are leading the country,” she said.

Cannabis’ lesser-known cousin
The cousin of cannabis that has negligible amounts of the high-inducing THC is projected to experience billion-dollar growth over the next few years. But a potential roadblock to the industry growth is the latest Farm Bill that is stalled in the legislative process in Washington, D.C.

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