Idea For Tucson Nanny Agency Develops Into Full-Fledged Business

By Johanna Willett | This Is Tucson
The Arizona Daily Star, Tucson

WWR Article Summary (tl;dr) Best friends in high school and then roommates in college, Rosalind Prather and Caroline Malkin nannied during school to earn some extra cash. They have now turned their college babysitting gigs into a flourishing childcare business with an annual revenue of about $1 million.

The Arizona Daily Star, Tucson

As college students, Rosalind Prather and Caroline Malkin joked about starting a nanny agency.

Once a good laugh or a nice dream, the agency is now a full-blown business with a chance to win as much as $40,000 from the U.S. Small Business Administration.

Malkin and Prather’s nanny agency Trusting Connections won the local InnovateHER competition hosted by the YWCA of Southern Arizona’s Women’s Business Center on Saturday, June 3.

Emagine Technology Solutions, a local business that will use mobile devices for medical imaging, won the pre-venture portion of Saturday’s competition.

Five businesses pitched their ideas as more developed companies, and three pitched for the pre-venture contest.

“I think it’s a basis for women to have very important conversations about what is the state of economic justice for women in Southern Arizona,” says Victor Mercado, the director of the Women’s Business Center of Southern Arizona. “I think this competition accomplishes that.”

Both companies will receive support from Startup Tucson, but only Trusting Connections will move forward for consideration in the national InnovateHER competition, which is designed to discover businesses and products that improve the lives of women and their families.

Prather and Malkin hope their nanny agency will do just that.

Now co-founders of Trusting Connections, the friends go way back.

All the way to middle school, to be exact.

Best friends in high school, roommates in college and now business partners, the women have turned a university joke into a business with an annual revenue of about $1 million, Prather says.

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