Indian Entrepreneurs Should Target Global Market: Amitabh Kant

By Priyanka Sahay
Mint, New Delhi

WWR Article Summary (tl;dr) Globalization was a major focus at the recent Startup Expo in India where leaders in business urged entrepreneurs to focus on the global market when starting and growing their businesses. For women in business with an eye on e-commerce, consider this statistic, by 2023, India will be a $300 billion e-commerce market. Can someone say OPPORTUNITY!!!!!

NEW DELHI

Indian entrepreneurs need to build products and services keeping the global market in mind, said Amitabh Kant, chief executive officer of NITI Aayog on Saturday.

“We are in a globalized world. Whatever you do you are an integral part of the global supply chain. Whatever you produce think big in terms of the world. No company in the world whether it is Uber or Airbnb have ever succeeded thinking only of one country,” said Kant while speaking at the Startup Expo event in Gurugram organized by the German carrier Lufthansa and the Indus Entrepreneurs (TiE).

Kant also said that India does not want to be like China which limits the market for other foreign firms as it would hinder innovation.

“Government should not interfere in businesses. Just create a better model and beat them (foreign firms) in India. We don’t want to do what the Chinese did, the Chinese closed the market for everyone. We are a developing economy, the more we open up, we will be more and more innovative,” he said.

Before joining NITI Aayog, Kant was the secretary in the Department of Industrial Policy and Promotion (DIPP). He was one of the key members behind the Startup India initiative announced by the prime minister in January.

Kant also asserted that digitization is the way forward. He said that by 2023, the brick and mortal business in India will be dead and everything will be done online.

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