Inspirational Trunk Show To Come To Wellesley’s Sloane & Ivy

By Jennifer Zarate
Wicked Local Metro, Needham, Mass.

WWR Article Summary (tl;dr) The Sloan & Ivy trunk show is also known as a “THRIVE Event” where leaders focus on helping female entrepreneurs build their brands.

Wicked Local Metro, Needham, Mass.

This December, Sloane & Ivy is hosting a trunk show for young female entrepreneurs.

Just over a year ago, Kate Phelan, 29, of Weston opened her first women’s clothing boutique in Wellesley’s Church Square.

“I wanted to be near a charming, walkable town center,” said Phelan. “Obviously, there are a few towns in mind, but I wanted to be where moms and daughters could shop together. Me and my mom would always make our first stop in Wellesley.”

She went on to say how nostalgic and comforting it is “coming back to where my first memories of shopping are,” and to open a store here in Wellesley.

Located at 22 Church St., Sloane & Ivy offers contemporary clothing for the everyday woman, Phelan said. Whether you’re a working mom, or a stay at home mom, “it’s functional clothing with the everyday woman in mind.”

The trunk show is meant to support young female entrepreneurs, said Phelan, a young entrepreneur herself.

“It takes a lot to own and run a business for people wanting to do this at my age,” Phelan said. “You just have to really love what you do because the hard days will just be too hard.”

Speaking at the event is Janet Kraus, a three-time chief executive officer (CEO) and current co-founder and CEO of Peach — contemporary women’s fashion for gym, work, and play, also known as “athleisure” wear.

Kraus has successfully built and sold two companies, and was most recently on the faculty at the Harvard Business School where she taught entrepreneurship.

In 2014, Kraus co-founded Peach, which is sold through a national network of trained Peach stylists who put together in-home and virtual trunk shows, private appointments and e-commerce.

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