By Jenice Armstrong
Philadelphia Daily News.
Women are waisting away.
No, not from starvation.
It’s something even more surprising, waist training.
Women in search of hourglass shapes are foregoing personal comfort and donning supertight, corset-like devices that supposedly whittle their midsections with lasting results.
Despite numerous reports that they can bruise internal organs or cause breathing problems, many wearers keep waist trainers on 24/7, even while exercising and sleeping.
The claim is that the practice of waist training, in extreme cases referred to as tightlacing, enhances weight loss by suppressing wearers’ appetites and encouraging perspiration.
There’s nothing new about corsets, except maybe all the hot colors and innovative fabrics they come in these days. But the 19th-century undergarment and its mid-20th-century counterpart, the girdle, which I thought had gone the way of garter belts and bouffant wigs, have resurfaced in a big way recently.
In May, Khloe Kardashian posted a selfie wearing one and exclaiming, “I love my waist trainer from @premadonna87!!!! Miss @blacchyna has me obsessed!!! Who doesn’t love to feel tight and right?!? ?? #whatsawaist #waistgang #Fitness #GetItRight.”
Not to be outdone, big sister Kim Kardashian West posted a gym selfie wearing a purple one last month on Instagram.
Actress Jessica Alba reportedly told Net-A-Porter magazine that she credits the double corsets she wore following the births of her two children for getting her tiny waist back.
“It’s very uncomfortable,” said Carmena Ayo Davies, a Philadelphia-based public-relations guru, whose clients include PNK Elephant, an online story and party fashion accessory boutique in Philadelphia. But “the look it gives you when you have them on, it’s absolutely amazing.”
“They definitely accentuate your curves. It’s very popular now in the urban world.”
Lauren Diaz, of Deptford, N.J., was a casino waitress when she started BounceBackBeauty.com a year ago to sell what the site calls “waist binders,” “booty lifter shorts” and similar products.