Just Like Underwear, Wine And Vitamins: You Can Subscribe To The Volvo XC40

Volvo, instead, is charging you a fee for your car for two years.

Analysts are waiting to see how customers respond to the program, which will expand this fall to include the new S60 sedan, whose monthly subscription fee will start at $775.

Mike Ramsey, a transportation and mobility analyst at Gartner Inc., said that if Volvo’s service works well, it could entice many more consumers.

“I suspect it will do pretty well for them if they can make it work,” he said. “But can they make it work as advertised? They are basically doing a whole cadre of things they weren’t doing before.”

As someone who subscribes to several services, among them ones that deliver paper towels, music, movies and coffee to my home, I could see doing the same for my car.

But only for the right one.
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XC40 T5 AWD R-Design
Times’ take: A stylish, subscribable SUV with a few big flaws
Highs: Offered via an innovative subscription service
Lows: Dreadful touch-screen interface, iffy driving dynamics
Vehicle type: Four-door, five-passenger sport utility vehicle
Base price: $37,700
Price as tested: $45,935
Powertrain: 2.0-liter, turbocharged, I-4 gasoline engine
Transmission: Eight-speed automatic
Horsepower: 248
Torque: 258 pound-feet
Estimated fuel economy rating: 23 miles per gallon city / 31 highway / 26 combined

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