Kelda Roys Breastfeeds Her Daughter In New Campaign Video

By Matthew DeFour
The Wisconsin State Journal

WWR Article Summary (tl;dr) Former Wisconsin state Rep. Kelda Helen Roys who is seen breastfeeding in the video says, “Having my kids in this video shows people that I am highly motivated to make this state a better place for them and for all our kids.”

The Wisconsin State Journal

Former state Rep. Kelda Helen Roys on Tuesday released her first gubernatorial campaign video — in which she breastfeeds her 4-month-old daughter on camera.

Though some companies have shown breastfeeding mothers in ads, Roys’ two-minute video is likely the first time a political candidate has been shown nursing on camera in a campaign video, said Travis Nelson Ridout, a political science professor at Washington State University and co-director of Wesleyan Media Project, which studies and tracks political advertising.

“That’s definitely something new,” Ridout said. “There’s probably an expectation, a hope, that something like this will go viral and get media attention. … It’s so different from what we expect to see in a political ad.
Sometimes we do see politicians’ families, but we don’t see something as intimate as breastfeeding in political ads.”

The video was released a day after a statewide poll showed her garnering only 0.3 percent support in the crowded Democratic gubernatorial race.

A campaign press release about the video described it as “groundbreaking,” though it didn’t specifically mention the breastfeeding moment.

In an interview, Roys acknowledged her breastfeeding was part of the reason for describing it that way, but she said the moment wasn’t scripted.

She said the video highlights that she’s running as herself.

“In 2018, people are hungry for people who speak the truth and say what they mean and are authentic,” Roys said.

“Having my kids in this video shows people that I am highly motivated to make this state a better place for them and for all our kids.”

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