Why Being Yourself Is The Key To Standing Out In Business

By Ted Griggs
The Advocate, Baton Rouge, La.

WWR Article Summary (tl;dr) Winnie Hart, author and chief right engine at TwinEngine, a Houston-based consulting firm, shares her eight fundamentals to standing out in business. Chief among them, purpose, reputation and visuality.

The Advocate, Baton Rouge, La.

An entrepreneur can do everything right, have an amazing product or service and incredibly talented and dedicated employees, but if the company doesn’t stand out or stands out in the wrong way, it loses.

The simplest formula for standing out? “Try to be more of you because that is sustainable, whatever that is,” Winnie Hart, author and chief right engine at TwinEngine, a Houston-based consulting firm, says.

Hart was the keynote speaker for Entrepreneurs’ Organization Louisiana and TEDxLSU’s afternoon of entrepreneurial learning. More than 50 people attended the sessions on Nov. 18, the final day of Baton Rouge Entrepreneurship Week.

Hart discussed how to stand out in business.

Doing so is not easy. Each day thousands of emails, texts, voice mails, apps, social media posts, and ads on radio, billboards and television bombard consumers, Hart said. Add that to the 500 or so things already running through a person’s mind every day. All of this messaging takes place against a backdrop of 30 million U.S. businesses, with more created every day.

“There is lots of competition,” Hart said. “It’s important to be really clear about who we are and what we do.”

That is especially because consumers often see little difference among competing brands, Hart said. Consumers just want to know what’s different about a product or company.

It’s businesses’ job to communicate that clearly and simply.

That’s why it’s key for business people to know who they are. The difficulty for many is that who they think they are and who other people think they are may be totally different things, she said. For example, one exercise Hart takes clients through involves looking at a variety of symbols — gears, a heart, a cocktail glass with an umbrella — and picking the one that best represents the client or his or her company.

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