She Knew There Was A Better Way To Get Help. A Tacoma Website Was The Answer

By Kate Martin
The News Tribune (Tacoma, Wash.)

WWR Article Summary (tl;dr) Laura Malcolm is the founder of “InKind”, a Tacoma startup she created after realizing there had to be a better way to organize support around a loved one’s loss or celebrate a special family addition.

The News Tribune (Tacoma, Wash.)

Three years ago, Laura Malcolm and her husband, James Kocsis, were ready to welcome their first child. At eight months pregnant, Malcolm thought little Layla could be born at any moment.

The car seat was installed, ready to carry her home. They had packed a hospital bag, the clothes were washed and the nursery was put together.

Then they lost their daughter to a stillbirth.

“I had a baby shower. Everyone was waiting for the baby announcement,” said Malcolm, 33. “We left the hospital with empty arms.”

As the awful news trickled out to family and friends, an avalanche of support followed.

They filled her home with flowers and offered help, food and sympathy. Friends organized meals for every night of the week through a website called Meal Train.

“When you are grieving, cooking is hard to accomplish,” she said. “Going to the grocery store was hard.”

But as a Pierce County transplant living in Los Angeles, with a husband from New York, distant friends and family couldn’t just drop off a casserole or a pan of macaroni and cheese.

Trying to organize all of the help someone needs often required multiple websites: medical updates on one website, raising funds on another, meal organization by a third and a gift registry on a fourth.

Enter Give InKind, a Tacoma startup Malcolm created after realizing there had to be a better way to organize support around a loved one’s loss or celebrate a special family addition.

The website combines the utility of several other websites, such as Meal Train, CaringBridge, GoFundMe and more.
Not sure what to say after a friend says she has cancer or her father is in hospice care? Give InKind has suggestions on how to support friends in need, even if you don’t know what to say or how to act.

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