Is Live Video The Next Big Thing?

By Meenakshi Iyer
Hindustan Times, New Delhi

WWR Article Summary (tl;dr) According to Facebook, users are already watching 100 million hours of video per day on the social media platform. And that’s just Facebook. As of March 2016, over 200 million broadcasts have been created on Twitter’s Periscope. According to a 2015 report by Cisco, video content will account for 80 percent of global internet traffic by 2019.

Hindustan Times, New Delhi

If you spend hours navigating various social media platforms — and that’s all of us, really — you may have noticed something oddly familiar. All of them — Facebook, Twitter, Snapchat, and Instagram — have been quietly rolling out features that push you to go live and share your experience with the world.

The latest is Instagram’s update to its stories feature, which lets you go live from any location, and as soon as you are done, the video disappears. “When you’re done, your live story disappears from the app, so you can feel more comfortable sharing anything, anytime,” the photo sharing app said in its blog, earlier this week. The feature is yet to be rolled out to all regions.

But the question begging to be asked is: why has video suddenly taken over words, even as little as 140 characters? The answer lies in numbers.

According to Facebook, users are already watching 100 million hours of video per day on the social media platform. And that’s just Facebook. As of March 2016, over 200 million broadcasts have been created on Twitter’s Periscope. According to a 2015 report by Cisco, video content will account for 80 per cent of global internet traffic by 2019.

Don’t be surprised if, someday, all you see are videos on your social media feeds, instead of personal status updates.

The lure of live
For decades, television has taken us closer to live action: be it sporting events, the Gulf War, or the 26/11 attacks in Mumbai.

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