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Local Entrepreneurs Share Tips Toward Kickstarter Success

By Sherri Buri McDonald
The Register-Guard, Eugene, Ore.

WWR Article Summary (tl;dr) Crowdfunding is a great way to support women entrepreneurship.  From kickstarter to indiegogo to Gofundme, there are plenty of platforms to choose from.  Successful crowdfunders say the secret to success all comes down to telling a good story and capturing the attention of the audience. If you want to raise money for your crowdfunding campaign, really take the time to create a thoughtful, creative video.

The Register-Guard, Eugene, Ore.

Kickstarter or Kicksputter?

The difference between Kickstarter campaigns that soar and those that flop boils down to preparation, good storytelling and engaging the public, according to a Kickstarter official and local entrepreneurs who’ve raised money using the online crowdfunding platform.

About a dozen Oregon Kickstarter success stories joined Terry Romero of Kickstarter recently at the Hult Center in Eugene for a program on how local entrepreneurs and artists are using Kickstarter to bring their creative projects to life.

About 400 Kickstarter campaigns have been launched in Eugene since Kickstarter was founded in April 2009.

They include fashion designer Katie Brown, electronics startup Lumidax, hat maker CowBucker, and bicycle maker Bike Friday, among others.

In 2014 alone, 29 Kickstarter projects in Eugene raised $317,058, according to a recent report entitled “Pacific Northwest Capital Scan.” The median amount raised was $5,105, said John Hull, the report’s lead author and executive director of the Business Innovation Institute at the University of Oregon’s Lundquist College of Business.

Numerous crowdfunding platforms, such as Indiegogo and GoFundMe, have emerged in recent years. But Kickstarter leads in the Pacific Northwest, with about a quarter of market share, said Skip Newberry, president of the Technology Association of Oregon, a sponsor of the recent Kickstarter event.

Crowdfunding is poised to play an even greater role. Global crowdfunding surpassed early-stage venture capital investment in 2015, Hull said.

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