By Shawn Annarelli
Centre Daily Times (State College, Pa.).
Funding any new company comes with risk.
Backing a tech startup is no different.
A certain number of factors play into whether someone with a tech idea gets the green light or gets nowhere.
Their idea has to solve a problem, or at least improve a current technology, for it to be valuable to customers. Entrepreneurs also have to be able to market their product, explicitly showing its value. They also have to be able to scale their product.
Plenty of tech startups in Centre County have had success getting that initial funding. It takes time and sometimes business model changes for others to advance their company.
WhoJewKnow, a corporation founded by three Penn State students in 2014, is still in the early stages of development.
Co-founder Hunter Most said the team’s original idea, an app for Jewish students to connect with each other and with Jewish organizations on college campuses, altered their business model due to difficulty funding the app.
Aish HaTorah, an apolitical network of Jewish educational centers on five continents, invested $30,000 in WhoJewKnow in 2014.
Coming across additional funding, however, was difficult.
The team’s campaign on Jewcer, a crowdfunding platform that connects the Jewish community, fell short. They will instead build a website with a blog-style main page to draw people in to the site’s database with in-depth features to connect Jewish students, events and groups like Hillel and Chabad at universities across the country.
“Our whole new plan came to fruition about two to three months ago,” Most said. “We want to have the website up by May, because we do have the funds for that. Then we’ll go back to our network and continue to get the app funded. We realized it would be cheaper to do the website first and that it would be cheaper to transform the website into (an) app rather than doing the app from scratch.”