Luxury Jewelry Line Ri Noor Is Getting International Notice

By John-John Williams IV
The Baltimore Sun

WWR Article Summary (tl;dr) Entrepreneur Shibani Shinde Patil is drawing high praise for her Baltimore based jewelry company.

BALTIMORE, Md.

When Shibani Shinde Patil received an email from British Vogue in August telling her that her jewelry would be included in the lauded fashion glossy, she thought it was a joke.

She immediately contacted the magazine’s offices in London. When the Baltimore resident learned that the e-mail was in fact legitimate, she was still in disbelief.

“Then I started believing emails,” she said with a laugh.

In just a year, Shinde Patil’s luxury jewelry collection, Ri Noor, has vaulted to the upper echelons of the design world. And she’s done it all from her Harbor East apartment.

Her ascent is a rarity, especially without a celebrity wearing her merchandise or a major social media imprint (the company has just 61 Instagram followers). But somehow the young brand has managed to get featured on the websites of Stilorama and Jewel Street, two British-based retailers that focus on luxury designers.

“I’ve been successful. I should have done it sooner,” Shinde Patil, 38, said as she sat in her spacious neutral-hued living room where wall-length windows provide a sweeping view of Baltimore’s cityscape. Shinde Patil was preparing to hold a trunk show in New York and release a holiday collection and had just returned from New York City, where she visited the showroom she works with there.

A little more than a year ago, Shinde Patil was designing jewelry on the side while working as a principal at GenCo Strategy, an energy company.

“I worked in the energy world my whole career,” she explained. “I really liked what I did, but I was always drawn to entrepreneurship.”

But then Shinde Patil had her son, Rishi.

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