‘Made In Dubai’ Brand Hits The Big League

By Muhammad Riaz Usman
Khaleej Times, Dubai, United Arab Emirates

WWR Article Summary (tl;dr) Dubai Handbag designer Amanda Navai says her line targets the multitasking, fashion-forward woman. She says her venture which is celebrating its seventh year has paved the way for other regional designers in the UAE.


Many of us have a childhood dream of owning a successful business, but very few can turn it into reality.

Amanda Navai, founder and creative director of Amanda Navai, is one of those achievers who dreamed big and accomplished it on a bigger scale.

After working in the luxury and fashion industry for a couple of years, Amanda launched her handbag brand, Amanda Navai, in 2010.

“I think I was born to be an entrepreneur. What took time was realizing what I was capable of achieving. Stepping into the world of entrepreneurship is never easy, there is always the fear of failure hanging above your head. But once you decide to do it, there is no stopping,” she says.

Amanda Navai, a homegrown accessories brands in the Middle East, designs versatile and timeless luxury python bags.

All bags are handmade and created with semi-precious 22k gold-plated brass metal, juxtaposed against pieces of exotic leather skin and marked with a lion insignia.

Amanda is proud to celebrate the seventh successful year of her brand, which she started with only Dh5,000 from her savings.

“Since its inception, the company has grown organically,” she recalls.

To mark the occasion, Amanda Navai created a special range of chokers to offer exclusively to customers as a gift with purchase of any of her bags throughout Bloomingdales, Tryano and Harvey Nichols stores in the Middle East.

This year, the brand entered the Kuwaiti fashion market, where Amanda introduced two exclusive pieces, the Elizabeth clutch and Rosemin clutch, for the opening of Bloomingdales Kuwait.

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