Made In St. Louis: Joplin Boutique Launches Global Business

By Debra D. Bass
St. Louis Post-Dispatch

WWR Article Summary (tl;dr) Sisters Ericka Hamilton and Misha Wilson may be considered women in small business. After all, they operate a small boutique out of Joplin Missouri.  But there is nothing small about the growing demand for a new product they have created inside the boutique (unique stackable bracelets) which are trending far beyond Joplin.

Joplin 

Sisters Ericka Hamilton, 38, and Misha Wilson, 35 are the co-owners of Erimish.

What they make –Stackable bracelets with beads, gemstones and charms that range from $6 to $90 for a set with natural gemstones. Customers are encouraged to create their own look and to wear many and often.

How to buy –The bracelets are available in about 500 boutiques nationwide and sold online internationally at erimish.com.

Erimish is a combination of Hamilton and Wilson’s first names, and they are very much in sync like any dynamic duo. When we spoke to them by phone, their voices were so indistinguishable that all answers below are attributed to the collective.

Optimal bracelet numbers –“The number we wear depends on how much typing we have to do,” at the office, they said. Too many beaded bracelets can rattle against the keyboard. “But if we’re out and about, we’ll wear no less than six on one arm.

We usually just add more as we head out the door. It can jazz up any outfit.” But both admit that they instinctively reach for odd numbers, especially five and three, “because maybe we’re just a little superstitious.”

We can do that –The duo have owned a boutique Cocos, 2901 East Fourth Street, lovecocos.com, in Joplin for about three years. The boutique, named for their mom Carla (known as Coco to her grandchildren), specializes in women’s clothing, accessories and shoes. They got the idea of starting their own bracelet bar so customers could mix and match at will. But all the popular bracelet brands “seemed really expensive and they were cheaply made,” according to the sisters. “The quality just wasn’t what we wanted it to be so we just kind of started experimenting, and it evolved from there.”

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