How To Make A Booking Service Click

By Sandhya D’Mello
Khaleej Times, Dubai, United Arab Emirates

WWR Article Summary (tl;dr) “Bookanyservice” is an online booking platform for services, much like is for hotels. Founders Magdalena Gatzinska and Zeina Khoury have onboarded over 3,000 homecare services including cleaners, plumbers, technicians and more.


What do you expect when two mothers brainstorm to ease lives for the masses?, a newly-launched aggregated services marketplace that offers convenient instant service bookings with vetted local service providers — from house cleaning, painting, and pest control to moving, and soon beauty, pets, experiences, classes, among others. The co-founders are Magdalena Gatzinska and Zeina Khoury.

Gatzinska is an investment banker with 20 years of experience in capital markets and investment management working in Wall Street and London. She is half-Bulgarian and half-Polish, has lived in various cities in Europe, North America and the Middle East and is a mother of two.

Khoury is the founder and CEO of High Mark Real Estate Brokers, a multi-purpose real estate brokerage best known as the exclusive agent of Palazzo Versace Dubai and D1 Tower. She is Lebanese and a mother of one and has lived in Dubai for over a decade. They are both working mothers who are passionate about entrepreneurship and female empowerment.

Gatzinska said: “My co-founder, Zeina, and I were often reminded that there was an opportunity to disrupt the services space after experiencing difficulties in finding, comparing and booking service providers. In a country like the UAE, the service sector is highly fragmented; we are spoilt for choice with thousands of home maintenance companies, beauty salons, experiences providers, kids entertainers and more. At present, people either get recommendations from a friend or run a Google search. Doing a price or availability comparison is difficult, as it requires calling up different providers and asking questions. It is time-consuming, especially if you are a working professional with a busy schedule.”

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