More Guys Turn To Salons To ‘Manscape’ And Pamper Themselves

By Marla Jo Fisher
The Orange County Register

WWR Article Summary (tl;dr) For women in business with a focus on the beauty industry…don’t forget the guys! Apparently there is quite a growing segment out there of well-groomed men who want their hair, skin and nails looking stylish and sharp. It could be a great market opportunity!

The Orange County Register

There was a time, not all that long ago, when the well-groomed man kept his haircut short and his beard trimmed. Maybe, if he was really dapper, he got his nails buffed, too.

That’s not enough anymore for some, and an increasing number now regularly go to get “manscaped,” i.e. pruned, waxed, plucked, threaded and shaved from head to toe.

“We’ll do an entire wedding party of groomsmen, and they’ll make it a big joke to get it done,” said owner Stev Fregoso of Villain Salon and Manscaping in downtown Placentia, Calif. He started out decades ago working on celebrities in private homes or on studio sets, before expanding his business to the public.

But, wait. Aren’t men supposed to be hairy? Isn’t that what being masculine is all about? Until fairly recently, only actors, body builders and swimmers fessed up to removing hair, and that was for professional reasons.

“Honestly, 10 years ago it was still a bit taboo,” said Melani Mari, owner of Bare Skin Studio in Laguna Hills, Calif. “In the last five or six years, it’s gone from being hidden in a dark corner to having people like me.”

The expression “manscaping” was popularized by the TV show “Queer Eye for the Straight Guy,” in which gay men tried to help straight ones become more stylish. The show encouraged heterosexual men to embrace rituals such as removing hair, using skin lotions and having facials.

A few years ago, it was rare to see a man having a facial, a pedicure or being slathered with lotion in public. Nowadays, it’s increasingly common. And then there’s the hair removal.

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