Marketing Maven Earns National Woman Of Year Honor

By Jim Offner
Waterloo-Cedar Falls Courier, Iowa.


Lori McConville left the employ of Barmuda Cos. in 2011, but the 56-year-old marketing specialist and entrepreneur still feels a strong connection to Darin Beck’s string of clubs and restaurants.

“What I love about Darin is he always has a story to tell but sometimes doesn’t always like to pat himself on the back,” McConville said of her former boss. “When you’re inside, you get busy with all the details; on the outside, you can see it with a true PR eye.”

McConville has developed her “PR eye” over nearly four decades, as a partner with her husband of 31 years, Marty, in McConville Communications, which eventually merged with Mudd Advertising; then, with Barmuda, then four years in Phoenix as a director with Tucson, Ariz.-based ad agency The Caliber Group; and finally, back in Waterloo, as owner again of her own home-based firm, McConville Consulting LLC.

The National Association of Professional Women recently conferred its recognition of McConville’s accomplishments by inducting her into its VIP Woman of the Year Circle.

The association, which has more than 775,000 members and more than 200 local chapters, singled out McConville for “distinction for leadership in consulting services.”

“I’m pleased to welcome Lori into this exceptional group of professional women,” NAPW President Star Jones said in a news release. “Her knowledge and experience in her industry are valuable assets to her company and community.”

Jones cited McConville’s “self-motivated, results-oriented drive to succeed.”

“Lori McConville is a seasoned professional who has constantly set her goals to keep pace with her highest aspirations for personal excellence,” Jones said. “Throughout her career, she has exhibited exemplary teamwork, expertise, integrity and dedication.”

Beck said he couldn’t think of anyone more deserving of the honor than McConville.

“I was thrilled for her and proud of her,” he said. “I’m always proud that she was part of my team, and I still look to her for advice.”

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